THE LOGO: AN INTERPRETATION

The Circle / Wheel
The logo takes the form of an incomplete circle, symbolising the continuous cycle of learning, growth, and renewal. Much like a wheel, it represents movement, momentum, and progress — key principles in education and training, and personal development. The fact that it is not a closed circle suggests openness and inclusivity, signifying that learning is an ongoing journey without a fixed endpoint.

The Tree of Life
At the heart of the logo sits the Tree of Life, a timeless symbol of knowledge, strength, and interconnectedness. Its branches reach upward, reflecting the pursuit of higher wisdom, while its roots signify stability and grounding. This is especially meaningful for a publishing company, as every resource or publication serves as nourishment for the mind and spirit, encouraging readers to grow holistically.

Square Within a Circle
The tree is enclosed in a square, positioned within the circular frame. This contrast between the square and circle represents the balance between structure (the square — symbolising discipline, order, and form in education) and fluidity (the circle — symbolising adaptability, creativity, and the expansive nature of learning). It reflects how the company bridges systematic education with holistic, flowing growth.

The Colours

• White: Purity, clarity, and illumination — the wisdom and knowledge that stand out against all backgrounds.
  
  
• Gold: Success, enlightenment, and the richness of knowledge shared through publications.
  
  
• Brown: Stability, reliability, and connection to the earth — grounding ideas in practicality and real-life application.
  
  
• Dark and Light Brown (Wheel): Represent continuity and depth, anchoring the logo with a professional, trustworthy feel while symbolising the foundation upon which wisdom and growth are built.